Bifrost Butters Unveils Premium Rebrand and Announces Major Retail Partnership with Lunds & Byerlys

Bifrost Butters Unveils Premium Rebrand and Announces Major Retail Partnership with Lunds & Byerlys

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Bifrost Butters Unveils Premium Rebrand and Announces Major Retail Partnership with Lunds & Byerlys
Bifrost Butters Unveils Premium Rebrand and Announces Major Retail Partnership with Lunds & Byerlys

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October 2025 -- Bifrost Kitchen LLC, creator of the acclaimed Bifrost Butters line, today announced the completion of a comprehensive rebrand featuring premium packaging and a refined visual identity that reflects the exceptional quality of its handcrafted compound butters. The company also revealed an exciting retail partnership with Lunds & Byerlys, bringing its products to all 28 of the premium grocer's Twin Cities locations. The rebrand represents a significant milestone for the small-batch food manufacturer, which operates from an on-farm commercial kitchen in Western Wisconsin, just one hour from the Twin Cities. The new look distinguishes Bifrost Butters from competitors in an increasingly popular specialty food category, while maintaining the authentic, handcrafted character that has defined the company since its inception. "We are incredibly proud and honored that a quality retailer like Lunds & Byerlys believes our products meet their high standards for premium specialty foods," said Meg Wittenmyer, co-founder of Bifrost Kitchen. "For a small company like ours, this partnership represents a tremendous opportunity to share our European-inspired compound butters with home cooks throughout the Twin Cities area. It is a validation of the craftsmanship and quality we put into every batch. We can’t wait to help every home cook elevate a simple meal into something extraordinary with our butters." To read the entire release: https://www.nosh.com/pr/2025/10/13/bifrost-butters-unveils-premium-rebrand-and-announces-expected-retail-partnership-with-lunds--byerlys
Bifrost Kitchen LLC4409ABifrost Butters -- Chef-Crafted Compound Butters · Small Batch · Western Wisconsin The compound butter category is underdeveloped in most specialty retail dairy cases — and Bifrost Butters was made to change that. Rooted in European culinary tradition and handcrafted, Bifrost brings a category of finishing butter that has lived exclusively behind the kitchen doors of fine restaurants to the specialty retail shelf. With no comparable product currently in U.S. retail, the white space is real — and the consumer appetite for gourmet, chef-credentialed food experiences has never been stronger. The current lineup features two flagship SKUs: Café de Paris Steak Butter, a complex, 20-ingredient finishing butter engineered to transform into a caramelized butter sauce the moment it hits heat — and Bourgogne Garlic Herb Butter, rooted in classic French bistro tradition, built on garlic, shallots, white wine, and fresh herbs for a bold, versatile profile that performs across proteins, pasta, bread, and more. A third variety, Provence Honey Herb Butter, arrives Summer 2026, extending the line into a sweeter, more delicate register — ideal for lamb, roasted vegetables, and artisan cheese pairings. Bifrost Butters is currently carried in all 28 Lunds & Byerlys locations across the Twin Cities, as well as 10 locations of Kowalskis, with distribution available through Fortune Gourmet Food Distributors, Airgoods, and Faire. Over 70% of ingredients are locally sourced. The brand is built for the food-curious consumer who wants restaurant-quality results — and for the specialty retailer looking for a story worth telling.

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