Yax Culinaria648AYAX Snacks was born from four flavor-chasing souls with a passion for food, culture, and community. Drawn to the vibrant traditions of the Yucatán, we discovered Chaya—a leafy green superfood cultivated and revered by the Maya for centuries. Known for its nutritional punch, resilience, and cultural importance, Chaya captured our imaginations and taste buds. We knew it was time to share this powerhouse ingredient with the world in a way that felt both modern and true to its roots.
We know our chip. At YAX, every detail matters. We start with nixtamalized Mexican corn—the traditional process that unlocks the flavor and nutrition of real tortillas. To this, we blend in Chaya: a flavor amplifier, nutrient-dense leafy green, and cultural staple of the Yucatán. The dough is shaped, baked, and lightly fried in 100% avocado oil for a crisp, golden bite. Finally, we season our chips in-house with blends inspired by Yucatán’s bold food culture. Each seasoning is crafted with exceptional attention to heritage and flavor balance, from bright sour orange to smoky habanero. The result? A chip that is authentic, delicious, and unlike anything else in the snack aisle.
But YAX is more than a chip—it’s a movement built on community and culture. We work directly with smallholder farmers near Tekax, Mexico, who have cultivated Chaya for generations. These growers are stewards of the land, practicing regenerative agriculture and preserving biodiversity, language, and traditions. By sourcing directly and supporting their work, we’re helping strengthen local communities while shining a light on one of the Yucatán’s most treasured plants.
Our mission is simple: to create mighty tasty foods that benefit communities, celebrate heritage, and spotlight the flavors that nourish our shared world.
We believe food should tell a story. Ours begins in the kitchens of the Maya, travels through the fertile soil of Yucatán farms, and arrives in the hands of today’s adventurous eaters. YAX Snacks bridges the gap between ancient wisdom and modern snacking, giving shoppers a chip that is better tasting, better made, and better for the communities that cultivate its core ingredients.
With YAX, retailers get more than a snack brand—they get a partner committed to innovation, authenticity, and impact.We bring bold new flavors to a familiar format, helping set your shelves apart in a competitive category. Our chips deliver on the trends consumers care about—heritage, plant-forward nutrition, better oils, and clean ingredients—while also providing the flavor punch snackers crave.
Naturally Gluten-Free, Made with Avocado Oil, Mexican Corn, No artificial colors, flavors or preservatives
