Fiorucci launches Italian-style deli line with clean label focus

European specialty meats brand Fiorucci is expanding its deli portfolio with the introduction of a new 100% Natural Deli Slices line. Crafted from premium-quality meats and inspired by authentic Italian recipes, the collection delivers a clean ingredient portfolio with bold flavor. “At Fiorucci, we believe consumers shouldn’t have to choose between exceptional flavor and clean-label ingredients,” said Russ Jimenez, director of brand marketing for Fiorucci. “With our new 100% Natural Deli Slices, we’ve combined authentic Italian recipes, premium meats and thoughtfully sourced ingredients to create a product that delivers on both. It’s a natural extension of our heritage and our commitment to bringing elevated food experiences into everyday meals.” The new lineup features four distinctive ham and turkey varieties made with no antibiotics ever, no artificial ingredients, colors or preservatives. Each gluten-free, high-protein offering is seasoned with real herbs and spices infused in every slice. The 100% Natural Deli Slices line includes: Rosemary Herb Seasoned Uncured Ham: Tender uncured ham infused with rosemary, citrus notes and cracked pepper for a bright, savory flavor profile. Italian Herb Seasoned Uncured Ham: A blend of basil, thyme, rosemary, garlic and sweet onion layered throughout premium ham for a balanced, aromatic finish. Italian Herb Seasoned Turkey Breast: Lean turkey breast seasoned with Fiorucci's signature Italian herb blend, delivering a robust, savory taste in every bite. Sun-Dried Tomato Seasoned Turkey Breast: All-natural turkey breast infused with rich sun-dried tomato and sweet paprika for a warm, slightly tangy flavor.