Boostcous is a high-protein couscous made from just three ingredients: peas, chickpeas, and lentils. Each serving delivers 18g of protein and 11g of fiber. It is shelf-stable, ready in five minutes, and requires no draining. It is gluten-free, vegan, non-GMO, kosher, glyphosate-free, and free from all top 9 allergens.
The Opportunity
Boostcous is the only high-protein couscous on the market. It does not compete in the crowded protein pasta set. It creates a new entry point in the aisle with zero direct shelf competition and a clear innovation story for category managers.
Core USPs
-Only 3 ingredients. No isolates, no fortification, no fillers.
-18g protein and 11g fiber per serving. Best-in-class for any shelf-stable carb.
-Ready in 5 minutes with no draining. Fastest prep of any protein carb available.
-Tastes like real couscous. Hundreds of five-star reviews confirm no chalkiness, no grit, no compromise.
-Free from all top 9 allergens. Shelvable in any set.
-Hot or cold versatility. Works in salads, stir-fries, grain bowls, and risotto-style dishes, expanding weekly use occasions beyond pasta.
-Proven Demand
Hundreds of verified five-star reviews. Over 400 post-purchase survey responses confirm protein and gluten-free status as top purchase drivers. Strong repeat purchase rates driven by taste and versatility. Existing DTC marketing engine drives brand awareness that translates directly to retail shelf velocity.
Summary
Three ingredients. Best-in-class macros. Full allergen-free certification. Proven consumer demand. Zero direct competition on shelf. Boostcous is not another protein pasta. It is a differentiated, high-velocity SKU in one of grocery's fastest-growing need states.
