Beyond Viral: Building Conversion‑Driven Strategies on TikTok Shop

TikTok is changing not just how people discover food brands, but also how they shop for them.

Drawing on firsthand experiences from brands that have generated hundreds of millions of views and driven rapid sales growth across TikTok Shop, DTC, Amazon, and retail, this panel explores how to achieve success beyond virality and build strategies that consistently convert, from creator activation and content strategy to operational readiness as social commerce reshapes the path to purchase.