Consumer behavior is shifting fast, and the signals shaping food’s future are often hiding in plain sight.
In this fast-paced session, Dan Frommer, founder and editor-in-chief of The New Consumer, will share fresh consumer research on the habits, attitudes, and contradictions defining how people discover, buy, and think about food today. Drawing on recent research from The New Consumer and Coefficient Capital, he will highlight the most important shifts across value, health, indulgence, convenience, and cultural influence.
Attendees will leave with a sharper understanding of the forces driving food consumption now, along with practical insights to help brands, retailers, and operators better anticipate where consumers are headed next.
