The Values-Driven Advantage: Sourcing for the Conscious Consumer

Today’s conscious consumers are clear about what matters to them, and they're ready to put their money where their mouths are. This puts increasing value on products that embrace wellness, transparency, sustainability, and community impact.

This session will equip retailers, buyers, and foodservice professionals with actionable insights and strategies to confidently source and stock the products that meet these evolving expectations and drive loyalty and profitable growth.