Faaji LLC

Faaji LLC

Information

ZZAI is a West African sparkling beverage brand launching with four flavors rooted in real cultural tradition; Chapman, Zobo, TamTam, and Obì. Each drink is made with real cane sugar, no artificial sweeteners, colors, or preservatives, and 50–72 calories per can.

Chapman is a sparkling spiced citrus drink rooted in Nigeria's most iconic celebration beverage. Zobo is sparkling hibiscus and ginger, born in Nigerian kitchens and once the best-selling drink in Nigeria. TamTam blends mango and tamarind, two ingredients with deep roots across West Africa, South Asia, and Latin America. Obì is a sparkling African bitters built around the kola nut, one of West Africa's most culturally significant ingredients.

Founded by Zainob Fashola — who brings eighteen years of product development experience from Nigeria — ZZAI enters the premium independent beverage space with cultural specificity and flavor complexity the category does not currently offer.

ZZAI is debuting at the Summer Fancy Food Show as its first trade appearance, targeting specialty food retailers, foodservice accounts, and distributors at launch.

West African Culture in Every Can.

Product Category
Non-Alcoholic Beverages
Has a New Product
Yes
Trend(s)
SenseMaxxingRooted RitualsShelf-Stable ChicThe Promiscuous Palate
Country
United States
State
New Jersey
Foodservice Ready
Yes
Diverse-Owned Business
Minority/MinoritiesWoman/Women
Exhibit Hall
River Pavilion
Pavilion
Debut District
Brands
ZZAI
Year Founded
2025

Social media

Products

Join the event!

See all the content and easy-to-use features by logging in or registering!