FOR IMMEDIATE RELEASE
OVAL COFFEE ROASTERS Expands California Distribution Through Partnership with Whisha Specialty Coffee Distributors
NEW YORK, NY – May 6, 2026 – Oval Coffee Roasters announced a new distribution partnership with Whisha Specialty Coffee Distributors, beginning with Whisha’s Northern and Southern California operations and supporting future nationwide expansion.
The partnership strengthens Oval’s West Coast retail presence through a specialty coffee-focused Direct Store Delivery (DSD) partner with established grocery and specialty retail relationships across multiple U.S. markets.
Whisha specializes in craft coffee distribution and merchandising, providing in-store merchandising, inventory management, freshness support, and category expertise tailored specifically to specialty coffee programs.
“This partnership is about much more than adding distribution,” said Andrew Itzkowitz, Managing Director and Co-Founder of Oval Coffee Roasters. “Whisha has built an exceptional reputation for execution and retail relationships. Starting in California creates an opportunity to deepen our presence in key markets while supporting long-term growth together.”
Whisha services grocery and specialty retailers including Whole Foods Market, Sprouts Farmers Market, Safeway, Gelson’s, Nugget Markets, Erewhon, Raley’s, H-E-B, Target, and additional regional operators nationwide.
Oval Coffee Roasters produces approachable light and light-to-medium roast specialty coffees roasted in New York City, including:
• Bowling Green – Women-Produced Coffee
• The Natural – Natural-Process Coffee
• Riverside – Half-Caff Coffee
The company also offers its signature Pour Over Single Serve format, allowing consumers to brew a craft cup of coffee using only a mug and hot water. The format is designed for travel, offices, hotels, camping, and other convenience-focused occasions without requiring brewing equipment.
About Oval Coffee Roasters
Oval Coffee Roasters is a New York Ci
