FOR IMMEDIATE RELEASE
New York, NY – May 17, 2026 – Oval Coffee Roasters, the New York City-based specialty coffee company focused on approachable light and light-to-medium roast coffees, announced expanded distribution throughout DeCicco & Sons Markets across Westchester and Putnam Counties.
For Co-Founder Andrew Itzkowitz, the placement represents a full-circle relationship spanning nearly two decades. Early in his career, while helping grow his family’s company, Cinderella Sweets, Itzkowitz worked with DeCicco & Sons to launch gluten-free products at a time when the category was still emerging.
“DeCicco & Sons has always been willing to evolve ahead of the market and support innovative and local brands,” said Itzkowitz. “Launching Oval Coffee Roasters here represents alignment with a retailer that values quality, discovery, and thoughtful merchandising.”
Founded in 1973, DeCicco & Sons has become one of the Northeast’s most respected independent grocers, known for its premium assortment and customer experience.
Oval Coffee Roasters offers Whole Bean Coffee and its signature Pour Over Single Serve format, a machine-free filter that brews directly over a mug using only hot water. The company currently features three coffees: The Natural, a fruit-forward naturally processed coffee; Bowling Green, sourced from women-led farms; and Riverside, a Half Caff blend combining regular and sugarcane process decaf coffee.
Co-Founders Christopher Alspach and Andrew Itzkowitz will conduct in-store demonstrations to introduce customers to specialty light roast coffee.
“Many customers are trying light roast coffee for the first time during these demos,” said Alspach. “Watching their perception of coffee expand within a single sip is incredibly rewarding.”
Built around the philosophy of “Intention, Poured Over,” Oval Coffee Roasters creates specialty coffee experiences designed for home, office, hospitality, travel, and retail environments.
