ORANGE, Calif. — At Booth #973 during the Summer Fancy Food Show, Tam Bien will introduce a product that has long been a staple of everyday life in Vietnam: Chicken Rice Porridge.
For generations, Vietnamese families have turned to rice porridge as a source of comfort and nourishment. It is a dish enjoyed by children and adults alike, commonly served when someone is feeling under the weather, recovering from a long day, or simply looking for something warm, satisfying, and easy to eat.
While chicken soup is widely recognized as a comfort food in America, Chicken Rice Porridge plays a similar role across much of Asia. Tambienmarket believes the category remains largely underrepresented in the U.S. market despite growing consumer interest in global flavors and wellness-focused foods.
The company will also showcase its Chicken, Pork, and Beef Broths, developed to deliver rich, authentic flavor and provide versatile foundations for home kitchens, retailers, and foodservice operators.
Visitors to Booth #973 are invited to discover how traditional Asian comfort foods can meet the needs of today's consumers seeking warmth, simplicity, and nourishment.
About Tam Bien
Tam Bien specializes in bringing authentic food traditions to modern retail and foodservice channels across the United States.
