Breaking into Walmart: Insights from Mediants Foods on Winning in the U.S. Retail Market

As Argentine products gain visibility in major U.S. retailers, Mediants Foods is at the forefront of this expansion, successfully placing its portfolio in Walmart Supercenters across Miami. In a recent interview with Comercio TV, Managing Partner Mariano Delfini shared key insights into what it takes to break into, and stay in, the highly competitive U.S. retail market. “Securing a deal with Walmart is only the beginning,” Delfini explains. “Success depends on execution at the point of sale, investing in promotions, driving product trial, and ensuring consistent rotation. If the product doesn’t connect with the consumer, it simply doesn’t last.” The company’s growth reflects a combination of market understanding, strong partnerships, and operational discipline. From sourcing to in-store execution, Mediants Foods works closely with retailers and distributors to ensure products not only reach the shelf, but perform. With a growing presence in Florida and a portfolio that continues to expand across categories, Mediants Foods is actively supporting brands looking to enter and scale in the U.S. market. Connect with the team at the Summer Fancy Food Show to learn how to successfully launch and grow Latin American products in U.S. retail.