Lulu Restaurant Group

Lulu Restaurant Group

Information

LuLu Asian Kitchen is redefining the frozen Asian category with better-for-you meals and dumplings made from real, all-natural ingredients and the bold flavors people already know and love. Rooted in heritage recipes and built around accessibility, we bridge the gap between authenticity and convenience by bringing timeless Asian favorites to both the freezer and grab-and-go aisles without preservatives or artificial ingredients. What sets us apart is our ability to combine restaurant-quality flavor with clean-label standards at an accessible price point. Since launching from our family restaurant roots, we’ve grown to 475 stores across 8 states, including Safeway Albertsons, Schnucks, Dierbergs, Berkeley Bowl, and a nationwide Target launch in 2026 — all while never losing a grocer partner. As a women-owned, self-funded brand, we’re building more than meals: we’re creating accessible food experiences that invite everyone to the table and celebrate culture through food.

Product Category
Frozen & Prepared Foods
Has a New Product
Yes
Trend(s)
SenseMaxxingThe Promiscuous Palate
In The Fancy Bodega
Yes
Country
United States
State
California
Foodservice Ready
Yes
Seeking Financing
Yes
Working With a Distributor
National
Private Label Capabilities
Yes
Preferred Instore Location
Deli/FoodserviceFrozenRefrigerated
Minimum Order Requirements (MOQ)
1-5 Pallets
Diverse-Owned Business
Minority/MinoritiesWoman/Women
Exhibit Hall
Level 1
Brands
LuLu Asian Kitchen, LuLu Fresh
Year Founded
2021

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