Pastificio Attilio Mastromauro GRANORO srl4933Granoro is one of Italy’s leading pasta manufacturers, founded in 1967 in Corato, Puglia, in the heart of Southern Italy’s durum wheat district. The company produces premium pasta, sauces, legumes, organic and gluten-free products, combining Italian culinary tradition with advanced production technologies and a strong commitment to sustainability and traceability.
What makes Granoro unique is its deep connection with the territory of Puglia and its integrated “field-to-fork” supply chain model. Through the “Granoro Dedicato” project, the company created one of Italy’s first fully certified pasta supply chains based exclusively on 100% Apulian durum wheat. The entire process — from seed selection and cultivation to milling and pasta production — is traceable and monitored, with blockchain-certified transparency for consumers.
Granoro collaborates directly with hundreds of local farmers, storage cooperatives, and mills, promoting sustainable agriculture, fair remuneration, and high-quality wheat cultivation. This approach allows the company to preserve the authentic characteristics of Apulian durum wheat, naturally sun-ripened and carefully processed at low temperatures to ensure excellent cooking performance, flavor, and nutritional value.
Granoro’s Key Strengths Compared to Competitors
100% Apulian Integrated Supply Chain
Unlike many pasta producers that use blends of international wheat, Granoro’s Dedicato line is made exclusively with wheat grown in Puglia, one of Italy’s most renowned durum wheat regions.
Full Traceability and Blockchain Certification
Consumers can trace the origin of the wheat and every production step through blockchain technology and QR-code transparency systems certified by third parties.
Strong Sustainability Commitment
Granoro promotes environmentally responsible agriculture, reduced plastic packaging, recyclable FSC-certified materials, and sustainable farming practices developed together with local partners.
Close Partnership with Farmers
The company works directly with local agricultural producers, guaranteeing fair pricing and long-term agreements that support local communities and preserve agricultural heritage.
Authentic Italian and Regional Identity
Granoro strongly differentiates itself through its authentic “Made in Puglia” positioning, connecting the product to the culture, traditions, and biodiversity of Southern Italy.
Product Quality and Cooking Performance
Slow drying processes, careful semolina selection, and high-protein durum wheat ensure excellent texture, flavor, and cooking resistance — key attributes appreciated by consumers and professional chefs alike.
Wide Product Portfolio with Innovation
In addition to traditional pasta, Granoro offers organic, wellness, gluten-free, and specialty lines, responding to evolving international consumer trends while maintaining Italian authenticity.
